Solution Based Education for Hairstylists

Empowering Hairstylists To Nurture A Thriving Clientele And Cultivate Authentic Connections All Year Round.

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Education + Mentorship Programs

We offer several Educational and Mentorship programs to help you achieve your business goals in a short amount of time. Browse through our programs of 1-on-1 mentorship and e-book products.

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Less than 10% of hairstylists make over $100k a year

The coaching and knowledge shared within my salon, Blonde + Co, has 100% of hairstylists making over $70,000/year regardless of how long they've been in the industry or have lived in the area.

Employment of hairstylists will grow 19% by 2030, the largest anticipated occupational growth - meaning the demand for hairstylist is greater than ever before

24 months - the amount of time it took me to make $285k behind the chair in a new city/state where I began with ZERO clients.

Tanya Amason Bio

Salon owner, stylist and creator of The Authentic Perspective Tanya Amason used her own experience as both a booth renter and commission stylist to build a completely customizable framework that provides the tools and guidance to help hairstylists take ownership of their career and take the necessary steps to achieve predictable results.

With 15+ years experience as a booth renter, Tanya had to learn a lot on her own, including navigating how start over in a new state knowing no one to co-owning an incredibly successful salon that has helped her gross $285k behind the chair, and she has trained stylists and assistants to do the same.

Her approach has not only worked for her, but for the stylists and assistants in her salon. She is able to provide predictable and repeatable results using her signature approach, and has the experience to back it up.

As someone who always had the desire to teach and share information, Tanya has a deep desire to help others succeed, and found that her own experience and expertise could be useful to hairstylists that are looking for growth and success.

The Zen Life e-book

Our famous e-book with 300+ pages of Zen Life information.

Whales greatest hits

The absolute best of our own Zen Life whale recordings.

Limited edition stickers

A pack of 300 limited edition Zen Life bumper stickers.

What My Cleints are Saying...

Tanya taught me the importance of the client experience and how to effectively communicate to create confidence with my clients during consultations and throughout the service. Being able to establish client trust and create boundaries feels really important as a new stylist, some of my stylist friends will overwhelm themselves with new guests because they don't know how to assert themselves as the expert. She also gave me the tools to build clientele using social media and create a brand for myself. As a new stylist, I feel that I am already achieving my dreams and that there are no such things as glass ceilings; using the knowledge Tanya has given me, I know I will be able to have a career where I can comfortably support myself and not depend on a salon or other people for my success.

- Emily Hudson

My name is Caitlin, I am a licensed hairstylist and in 2021 decided to move to Texas. Knowing I had to start all over building a clientele I was completely stressed and didn’t know where to start. I started at a time where social media was not a thing and where you didnt take videos of your clients or let alone make reels to show your work - it was just basic photos and you were done. Then I met this beautiful soul, Tanya. She has helped me open my eyes to what I can do differently to help myself build my clientele, to truly put in the work of getting those beautiful faces in my chair.

She has helped me narrow down an aesthetic for my social media, what to post to attract new clients and so so much more.
From doing all of the things she has taught me, my income in 2023 doubled! My retention percentage is the highest it’s been out of the almost 10 years I have been doing hair.

She’s AMAZING to learn from not only hair techniques but how to grow your business on a whole new level!

- Caitlin Ferguson

Tanya has been a huge part of the stylist I have become. She believed in me and has taught me everything from client interactions to formulas. Her knowledge of the hair industry, behind the chair techniques and bedside manner expand widely. She is able to take any situation and turn it into a positive experience. I feel more confident and comfortable behind the chair after learning from her.

- Tara Dipp

- Emily Hudson

She’s AMAZING to learn from not only hair techniques but how to grow your business on a whole new level!

- Caitlin Ferguson

Zen Life user submitted photos

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